Moodboard | Magazine Analyses | Target Audience | Production
Budgeting Considering the privileged situation explained in my previous post "Photoshoots research & planning", my budget is not an issue at all. I do not have to rent special photo shooting locations; no need to hire models, as my coworkers are more than happy to support me with my project (not to mention my ubiquitous cats :)); no costs for props and costume, as we will wear our day-to-day uniform; no investment needed in special equipment.So I am very lucky to state that my assignment will have EUR 0 budget (if we do not consider the cost of the buildersally.com…
As already explained, this blog mirrors my current experience of constructor apprentice. I also had the opportunity to start my apprentice internship at my own place, as my mother and I relocated from Bucharest to Alba Iulia just one year ago and we are still remodelling/ refurbishing our new home. Hence, there is no need for much planning of the photoshooting, as I will use for this assignment only DIY or construction projects I work for at my place. The most complex projects I am part of are the landscaping and gardening of the back and the front yard. These…
FLATPLAN FOR COVER PAGE FLATPLAN FOR TOC FLATPLAN FOR DOUBLE SPREAD SHEET ARTICLE
The overall style of my magazine is summarised below.GENREMy magazine is a specialized DIY publication providing expert advice and tips and tricks for home & garden remodelling, repairs and maintenance solutions.MASTHEADThe process of creating the masthead is detailed in one of my previous posts which can be read here. The matshead is made of 2 elements: the word "FACTOTUM", synonym of handyman, with latin origin to make it more globally understandable PLUS a sort of subhead "Home & Garden" to define the perimeter of the magazine content.FONTS & COLORSIt's a technical magazine, hence the style should be simple, clean, easy to…
Fonts to be used After the extensive research done for the selected masthead where I tried tens of fonts style, I decided to remain consistent and only use the 2 simple styles selected: horizon (for masthead and possibly for headlines) and Lato for the body text.The color palette will be simple and consistent too: black fonts for body text, accent red for headlines and subheads. In order to emphasize some ideas, I will simply use bold, italic or underlined textIn terms of size, I simply used random texts written in different sizes and then I printed them in order to…
For the feature article I chose to write and editorial about one of most dear to me landscaping projects I worked for.There should be 1 page of written article where I describe step by step how to remodel your garden, while the 2nd page should be filled with example images before & after.In terms of format to be used, I will start with a visible headline, probably looking as a header. There should follow the main image with a panorama view of the landscaping project I am referring to in the below article. No need for a byline crediting the…
Framework & possible topics Being a technical magazine, I feel that a simple 1 page ToC is the most suitable.I would definitely group my articles into 2 sections: Features and Regulars.Ideas for Regulars:safe & safety tools, apparel & techniques;flash news for tools and/or materials;expert opinion (with a regular interview of a construction professional about specific remodelling projects;readers engagement (where should be posted readers questions and suggested solutions).Ideas for Features: (this section should include chapters on very clear DYI project categories)woodworkmetalworktiles & pavementsplumbinglandscapinggardeningcleaningOnce I decide upon articles under these categories, I will include relevant pictures for the most interesting ones.MUST: in…
Chosing the name My magazine addresses to DIYers and will feature tips about design and materials for house and garden remodeling. Hence it's a more technical magazine for which a suitable title should be very straightforward, without subtleties.I started by researching the word HANDYMAN for meaningful inspiration.Noun: handymanOxford Languages definition:a person able or employed to do occasional domestic repairs and minor renovations.Merrian-Webster definition:a person who does odd jobs;one competent in a variety of small skills or inventive or ingenious in repair or maintenance work, called also handyperson.Synonyms/ slang:Odd-job man, Off-jobber, Handy Andy, Factotum, Jack of all trades, Man of all…
Target Audience Questionnaire The sought target audience for my magazine is made out of constructor apprentices and DIYers.The DIYers pool is huge. Obviously I will not be able to address to all DIY categories from the very beginning, but to understand my audience's preferences and plan ahead for more categories of my posts, I created the questionnaire below, to which I received 69 responses.The questionnaire was drafted with Google forms and I distributed it via WhatsApp to all my parents acquaintances and their families.The results are very interesting, providing me with many needed clarifications and ideas on what topics would…
Looking for Magazines examples My research was made using the online publishing platform https://www.magzter.com .I selected one issue of each magazine which inspired me most from my 3 main areas of interest, i.e. DIY, outdoor activities, reptiles:The Home HandymanTrail RunReptilesI analyzed the front cover, the table of content and 1 feature article from each of them, trying to identify and understand the use of conventions, codes and elements, and their respective denotations and connotations. I tried to identify target audience for each magazine and grasp techniques to make the magazines appealing to their respective audience. I also took this opportunity to…
