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A2-5. Research into CONVENTIONS

Conventions for Major Task

Documentary

About my project:

I intend to make a Performative Documentary about Fighting Burnout. I will use my Mom’s experience and will also convey to the audience the perspective of a relative living under the same roof with the burnout sufferer. 

I would like to preserve a down to earth vibe, hence I will only use phone/ held camera, natural light or outdoor and the rooms’ own lightening when inside (without special light). I will only use the phone recorder, not a lav or a boom. Moreover, I will not use sound effects and will stick to the surrounding sound from the place of shooting, plus voice over of my own recordings and soundtracks which I will select carefully to provide the same emotions I feel when telling my story.  I will not use slow motion (I think it’s too cinematic techniques for the purpose of my documentary).

Conventions for Minor Tasks

Minor Task 1 – Magazine Article

  • Headings – headlines / sub-headings
  • Drop Capital – to show the start of the article
  • Kicker – introductory paragraph acting as a link between the headline and the rest of the story.
  • Body text in 2-3 Columns
  • Composition – grid structures / balance / use of white space
  • Page numbering and folios
  • Design elements – color scheme / graphics / captions/ typography and layout to engage with specific target audience
  • Images – primary and secondary
  • Gutter – left blank (not to lose information when bundling) or design Bleed headline or image
  • Byline – acknowledging the writer of an article
  • Widow – final deck which contains only one word; to be avoided!

Minor Task 2 – Official Social Media Page

Based on the above comparison, I came to the conclusion that an Instagram official page would be the best choice to promote my documentary.

Conventions for Instagram:

  1. Filter/ theme
  2. Introduction: banner, profile pic, bio, further links
  3. Promotional content
  4. Selfies
  5. Relatability & interaction (language; encourages audience to engage)
  6. Caption
  7. Advertisement

The best type of content to post on Instagram:

  • For personal branding: the feed
  • To increase the organic reach of your publications: reels
  • To increase engagement: stories and lives
  • To generate sales or leads: the shop